Tata Consumer accelerates launches of immunity boosting teas amid the pandemic
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Synopsis
“Wellness is a Rs 4 billion market in India and has been an ongoing trend for the last 4-5 years. It is not a new segment for us. However, because of the pandemic people are looking more natural ingredients and immune boosting wellness products. Some of the new tea variants were pre-pandemic plans but new consumer insights prioritised and accelerated the launches,” Sushant Dash, president - packaged beverages (India, Bangladesh and Middle East) at Tata Consumer Products Limited, told ET.
Agencies
The company added that ecommerce will lead the distribution plan this time unlike earlier where modern trade avenue took precedence.
CDP India 2020 Climate Change Report: Tata Consumer Products retains its leadership position for best sustainability practices
Posted On: 2020-12-21 05:46:59 (Time Zone: Arizona, USA)
Tata Consumer Products, the focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella has been recognized for its actions towards protecting the environment and preventing climate change across the globe by CDP India 2020 Climate Change Report. Tata Consumer Products received an A-, placing the company in CDP India sleadership band for the second consecutive year, out of a universe of 9600 global companies that were rated this year.
CDP is a global non-profit that runs the global disclosure system for investors, companies, cities, states, and regions to manage their environmental impacts. Companies scoring within the leadership category are recognized for their transparent and comprehensive disclosure of climate data, thorough awar