The Dixie State University Board of Trustees recently voted to drop “Dixie” from the school’s name, prompting a local organization to set up a fundraiser in opposition to the decision.
According to FOX-13 in Salt Lake City, Utah, the board’s decision came after a consulting firm’s study showed negative connotations associated with the moniker.
For example, the report indicated 56 percent of “out-of-state recruiting areas believe the name will have a negative impact on the institution’s general brand,” 52 percent of those “outside of the state feel uncomfortable wearing [DSU] apparel outside of Utah” and 52 percent of recent out-of-state alumni “feel the name has a negative impact on the brand.”
A difficult day : Dixie State University Board of Trustees votes to recommend university name change – Cache Valley Daily
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Dixie State University Board of Trustees recommends institutional name change
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