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Samtec Joins Altium s Nexar Partner Program
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Digital Air Strike Invited to Present How Its Customer Experience Technology Is Helping Over 7,000 Auto Dealers Solve Inventory Challenges
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AP Thailand upgrades âSMART WORLDâ app to simplify home living on your own terms
published : 12 May 2021 at 10:40
AP (Thailand) Public Company Limited, on a mission to EMPOWER LIVING by delivering good quality of life on customersâ terms, is moving forward with its road map towards Everything Digital, which is one of the three strategies driving the organisation.
The company is building on its success in property management transformation under its subsidiary SMART by upgrading SMART WORLD making it ready to be a platform that makes home living easy on your own terms. The new version of SMART WORLD comes complete with 24 functions offering over 100 services under three main concepts: 1. Smart Life, which lets you choose an easy life at the touch of your fingertip; 2. Happiness Community, where you can choose to design a community of happiness together; and 3. Privilege, which allows you to enjoy special privileges on your own terms.
by Charlie Spargo
La Redoute has appointed data-powered integrated agency, Jaywing, as its customer experience and effectiveness partner.
Following a competitive five-way pitch, the Sheffield-headquartered agency will help La Redoute with its programme of digital transformation, supporting it in better understanding and improving customer experience.
Serving more than 10 million customers around the world, the brand wants to identify behaviour that will help it serve its existing client base and acquire new ones.
Jaywing will work to fulfil this requirement using advanced data science techniques and predictive modelling. The agency will use La Redoute s data in order to support strategic decisionmaking and growth. It will also focus on the effectiveness of marketing communications for La Redoute, and reposition its credit offer.