Top Digital Marketing Trends To Remain On The Top In 2021
Digital Marketing Trends
The first year of the new decade is a short distance away and everyone is making plans and strategies to boost the business to new heights of success. There is absolutely no doubt, how digital space have changed the working style of the business.
Now business’s online presence is no more a matter of choice, but a mandatory thing to occupy your share from the market. What’s your digital marketing plan for 2021?
Today the customer is looking for a service that not only fulfills the service delivery purpose but also offers a unique experience. In the competitive era, one cannot take the risk to avoid the digital marketing platform. Marketing is no longer a slave of billboard and print tool as the internet has opened large gates in this globally connected world. Marketing is shifting gears towards laptops, mobiles, tablets.
Karuna SharmaFeb 2, 2021, 10:00 IST
New-age brands on how the pandemic impacted their perspectives towards marketing
2020 turned the marketing world upside down. All businesses had to adapt and relook at their strategies.
More traditional brands moved online and increased their investments in digital marketing.
As we end our series, in today’s feature, we speak to new-age brands to find out how the pandemic impacted their perspectives towards marketing and a few trends that they expect to see this year. The ongoing pandemic has revolutionised how businesses function in the entire world. While COVID-19 pushed Indian brands to move online, it also made them relook at the tone of their marketing campaigns. As consumers tried to adjust to the new normal and heightened stress levels due to an uncertain future, advertising became more conversational and empathetic in 2020. Brands reminded their consumers and even their competitors that we are all in this together.