If content is king, is your content strategy ready to rule?
May 18, 2021 by Katherine Creeden, Hearsay Systems
At last month’s Hearsay Summit, Director of Content Strategy Gabrielle Levin joined Hannah Bland, Digital Marketing Manager at Aviva Investors and Tim Rickards, Director of Marketing and Client Engagement at Charles Schwab, to discuss their key content strategy tips for nurturing clients via social media, particularly during this past year.
Here are five takeaways from their discussion:
Carve out a safe space where knowledge and need takes precedence
Content plays an important role in simplifying people’s journeys, so Tim’s team seeks to create content that engages, educates, and activates prospects and clients.Through content, potential clients can engage without feeling pressure. Delivering the right content to the right people helps them build knowledge before they’re even ready to make a buying decision. Then, when the conversation finally happens,
What is the opportunity?
The Social Media and Communications Specialist (SMCS) is responsible for the strategy and creation of all social media content for the ministry. This position is responsible for generating engaging content using Water Mission’s brand voice and style, as well as providing comprehensive social analytics and reporting. He or she must possess high attention to detail, expert writing and editing abilities, adeptness at developing online communities, and strong creative and organizational skills. The SMCS should be a self-starter with a team-oriented attitude who can thrive in a fast-paced environment and deliver high-quality content on time, on budget, and without errors. This full-time role will report to the Director of Public Relations and is based in Charleston, SC. A successful SMCS will:
VoucherCodes.co.uk, leading savings site and Gold Sponsor for the Performance Marketing Awards 2021, has reported a successful first year for its NHS platform, having driven £5.6m in sales for its brand partners since launch in May 2020.
Launched at the start of the Covid-19 pandemic, VoucherCodes’ NHS platform was created to provide NHS staff with exclusive discounts, whilst also providing brand partners with a way to reward NHS workers for their hard work on the front line against the virus. In its first year alone, the platform has saved NHS staff £970k as they shopped online throughout the pandemic.
Using bespoke verification technology in order to function as a gated offer platform, the page is accessible only to those with valid NHS email addresses – allowing brands to confidently run extra special NHS discounts securely. In just a year, VoucherCodes has partnered with 230 brands to offer over 500 NHS-exclusive savings.
Place/Date: - May 14th, 2021 at 10:02 am UTC · 4 min read Source: GoodFi
GoodFi, a not-for-profit organization created by Radix with the mission of getting 100 million people into DeFi by 2025, announced today the addition of 22 executives to its advisory board from DeFi industry leaders such as Chainlink, Aave, Sushiswap, Avalanche and mStable.
The addition of the Board of Advisors, who meet monthly to tackle the combined challenges facing the adoption of decentralized finance, marks an important step in the growth of GoodFi after its initial unveiling just a few months ago. The shared experience, knowledge and resources of the GoodFi Board of Advisors will enable initiatives that lower the barriers to entry into crypto and increase understanding and access to DeFi for new users. By lowering these barriers, GoodFi and its members aim to help more people benefit from the opportunities and innovation presented by the DeFi industry.