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By 2026, the number of SVOD subscribers in Latin America will reach 116 million, per Digital TV Research analysis, up from 53 million as of the end of last year.
| 08 March 2021
Days after warning in that the region’s poorly-performing economies have hit its pay-TV arena hard, Digital TV Research is predicting that the Latin America market will have 116 million subscription video-on-demand (SVOD) customers by 2026, up from 53 million recorded at the end of 2020.
In its Latin America OTT TV and Video Forecasts report, Digital TV Research expects that the Latin America region will witness a wave of major SVOD platform launches during 2021. Paramount+ has just launched and this will be followed by HBO Max and Star+ in June. Discovery+ is also expected expand in the region.
Examining where the market will likely take off, th study forecast that Brazil will contribute 44 million to the 2026 total, followed by Mexico with 29 million.
Lat Am SVoD subs to double by 2026 | C21Media | News c21media.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from c21media.net Daily Mail and Mail on Sunday newspapers.
Poorly-performing economies have hit the Latin American pay-TV market hard with the number of pay-TV subscribers falling by 4 million in the last two years says.