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While other automotive events successfully took off last year like the Bangkok International Auto Show which commenced in the actual exhibition and the Manila International Auto Show (MIAS) Wired happened online, the Detroit Auto Show, unfortunately, has been canceled for 2021. As expected, this decision was then pushed through due to the ongoing pandemic. However, here’s the catch, the supposed event will then be replaced by an outdoor auto-centric event called Motor Bella in September.
Worth noting though is that the officials of this upcoming event refuse to disclose if this setup will become permanent or otherwise, would instead return to the more usual auto show format by the fall of 2022.
Photo Credit: Motor Bella
The North American International Auto Show (NAIAS, Troy, Mich., U.S.) announced on Jan. 11 that it will not hold its 2021 auto show as planned. Instead, show officials have revealed a “bridge to the future” with an auto-centric event called Motor Bella, which will be held from Sept. 21-26, 2021, at the M1 Concourse in Pontiac, Mich., U.S., a location often referred to as an “87- acre playground for auto enthusiasts.”
The new event, reports officials, will bring next-generation mobility and vehicle debuts to media, show-goers and the automotive enthusiasts’ world in a never-before-experienced way while also addressing continued COVID-19 concerns about indoor events.
After years spent trying to reinvent itself as an indoor-outdoor event that would fill downtown Detroit with new cars and automotive festivities, the North American International Auto Show is folding its tent for 2021, relocating to M1 Concourse, a small development made up of a race track surrounded by luxury garages in Pontiac.The new show, renamed Motor Bella, will be "a bridge to the future" of the auto show, according to a statement by the Detroit Auto Dealers Association, which runs the