GM cancels Thursday meeting with Black media executives, plans series of other meetings
Detroit General Motors Co. is planning a series of meetings with Black-owned media executives after canceling a virtual meeting scheduled for Thursday between CEO Mary Barra and the leaders who called her out in an ad this week.
Instead, GM is planning to host meetings over the next few weeks with Black-owned media executives, including those who took out the ad. The automaker said it plans to increase its spending with that segment to 4% in 2022 and will continue to increase spending with a target of 8% by 2025.
The ad, which first ran in the Detroit Free Press on Sunday, was published in Wednesday s editions of the Wall Street Journal, Washington Post and Michigan Chronicle.
GM says it will increase spending on Black-owned media
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