Tata Consumer looks to scale its D2C reach
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Sales via e-commerce sites contributed to 3.1% of FMCG sales by value in the third quarter of CY2020. Priyanka Parashar/Mint
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Fast-moving consumer goods companies are increasingly eyeing direct-to-consumer (D2C) channels as urban Indians warm to the idea of shopping online for their daily needs.
Tata Consumer Products (TCP), which sells Tetley Tea and Sampann brand of spices and pulses, already has Tata Nutrikorner.com, a platform it set up as a pilot in September 2019 for online shopping.
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