Patricia de León Launches PDL Cosmetics Focused on the Power of You, Unlimited
The newly created beauty line from Panamanian activist, actress, and entrepreneur Patricia de León celebrates positivity and potential in its inaugural strategy and visual branding.
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NEW YORK, Jan. 29, 2021 /PRNewswire/ School House - the New York-based creative agency known for its innovative work with independent beauty brands - has partnered with PDL Cosmetics to develop its core brand strategy and brand identity.
PDL Cosmetics packaging design by creative agency School House.
Founded by Panamanian actress and activist Patricia de Leon and based in Los Angeles, PDL Cosmetics is a highly pigmented, cruelty-free and vegan make-up line of luxe lip products, designed by creative agency School House.
Maskitis is often confused with maskne, which is acne that forms around the mouth and nose caused by COVID-19 protection such as face masks or shields. Conversely, maskitis is a skin rash, marked by small bumps, redness, inflammation and dry, flaky skin. Noting the difference is important because misdiagnosis can lead to further skin irritation. I have seen countless patients come into my practice thinking they have maskne when they actually have maskitis. For treatment, they are reaching for acne products which is causing further irritation and inflammation, Dr. Gross says. Instead, they need a product that is soothing, decreases inflammation and rebalances skin. I recommend looking for products with superfoods, adaptogens and niacinamide.
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