New Survey Reveals a Way to Appeal to Even The Most Vaccine Hesitant People
The more people who get a COVID-19 vaccine, the safer we re all going to be.
But not everyone wants the jab. In the UK, for example, 12 percent of people are strongly hesitant about getting vaccinated, and experts are now looking at better understanding this hesitancy in order to change minds and save lives.
According to new research, focusing on the personal benefits of the vaccine rather than the collective good is more likely to move the needle. In a survey of 18,855 people in the UK, highlighting the personal over the collective was most effective at altering the opinions of strongly hesitant participants, although the difference was a small one.
UK COVID-19 Update: Vaccine Mixing Side Effects, Infections Falling, Record Backlog
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Effects of different types of written vaccination information on COVID-19 vaccine hesitancy in the UK (OCEANS-III): a single-blind, parallel-group, randomised controlled trial
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