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Absolut launches paper bottle in the UK 26th January, 2021 by Emily Robotham In the race to eliminate packaging waste, Pernod Ricard has launched a prototype of its Absolut paper bottle, the first paper bottle for spirits in the UK, which will be rolled out across the country. As reported by Drinks Retailing News, an initial batch of 2,000 paper bottles containing the vodka will be released across the UK and Sweden – the first markets to receive the prototype. Absolut is a member of the Paboco community, which also includes L’Oréal, Coca-Cola in Europe and Carlsberg. Paboco, also known as the Paper Bottle Company, grew from a start-up run by post-doctoral students from the Danish Technical University, near Copenhagen.

United kingdomEmily robothamMarnie corriganDanish technical universityPernod ricardResource action programmePaper bottle companyDrinks retailing newsPernod ricard united kingdomAbsolut paper bottleSilent poolஒன்றுபட்டது கிஂக்டம்மார்னி கோரிகன்டேனிஷ் தொழில்நுட்ப பல்கலைக்கழகம்பேர்நோ ரிக்கார்ட்வள நடவடிக்கை ப்ரோக்ராம்