Taiwan’s conference and exhibition industry will be hit harder by the COVID-19 pandemic this year than it was last year, Taiwan External Trade Development Council (TAITRA, 外貿協會) chairman James Huang (黃志芳) told an online news conference yesterday.
“Last year many shows were impacted because international attendees could not make it to Taiwan, but this year, with a COVID-19 level 3 alert, we will have to cancel shows and expositions altogether, leading to an even more serious loss of revenue,” Huang said.
TAITRA generally holds about 40 exhibitions a year to promote international trade. Many of last year’s shows were “online to offline”
2021/06/04 15:19 Taiwan Excellence expo (Facebook, TAITRA photo) Taiwan Excellence expo (Facebook, TAITRA photo) TAIPEI (Taiwan News) The coronavirus pandemic could have a greater impact on Taiwan’s exhibition sector this year than in 2020, cautioned the Taiwan External Trade Development Council (TAITRA). As all events have been canceled or postponed due to Level 3 COVID-19 restrictions, a significant drop in revenue can be expected for the meetings, incentives, conferences, and exhibitions (MICE) sector, said James Huang (黃志芳), chairman of TAITRA. He made the remarks during a virtual press conference on Friday (June 4). The government-sponsored TAITRA hosts around 40 international events a year, and most of them were conducted online last year due to global border controls. This has already caused a considerable drop in revenues for the affected venues, CNA quoted Huang as saying.
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