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June 10 2021, 1:22 pm | BY Ricki Green | 5 Comments
In its latest integrated campaign via M&C Saatchi Sydney, BWS leverages its unparalleled convenience against competitors when it comes to buying drinks – highlighting its one-hour delivery capability and 30-minute pick up.
The retailer is so confident in their offering, the delivery capability is cemented by a guarantee, that if they don’t deliver your drinks within the hour, the next delivery is free.
BWS has launched a 60” TVC in line with State of Origin, following on from a shorter 30” TVC launching earlier this year, with the creative idea centered around the insight that if you’re not utilising BWS’s convenience, you might as well be living in the dark ages. Alongside M&C Saatchi Sydney, the retailer shows scenarios in the middle ages (titled BC, Before Convenience) contrasted with a modern BWS character, to hyperbolise the consequence of not shopping with BWS.
Description
Four’N Twenty pies have, with hot and crusty gravy-lashed meatiness, “supervised” some of the great moments in Australian sport over the last 50 plus years – clutched in the hand of generations of Aussie sports fan-atics.
From the Melbourne Cricket Ground to, these days, an increasingly international trail of golden flaky crumbs… it is the match day mainstay of both spectators and sports superstars alike.
In this nostalgic celebration of days past and recent… Australian comedy director Tony Rogers has heart-warmingly fashioned a fabled, raucous romp with some of sports’ top names… among them basketball superstar, Ben Simmons.
Film advertisement created by Dentsu, Australia for Four N Twenty, within the category: Food.