McFadyen Digital Purchases Cerebrik
McFadyen Digital, a marketplace strategy and implementation agency, has acquired
Cerebrik, a full-service ecommerce consulting company with offices in Dallas, Texas and Bangalore, India. The strategic acquisition builds upon McFadyen’s position in ecommerce marketplace enablement. Cerebrik CEO
Kiran Raghunathan will join McFadyen’s executive team as their chief technology officer, a role he is reprising after having served in the same capacity at the company in 2014 and 2015.
“We’re very excited to join McFadyen Digital and be part of a global team that is transforming enterprises with the platform model of marketplaces,” said Raghunathan. “Our customers will immediately gain access to an expanded set of capabilities with a truly global footprint, and McFadyen’s reputation as leaders who are evolving the marketplace and ecommerce spaces makes us optimistic for what’s to come.”
McFadyen Digital Acquires Commerce Consultancy Cerebrik
Share Article
The acquisition continues McFadyen Digital’s expansion of its services and leadership team with talent and customer acquisition The synergies between [McFadyen Digital and Cerebrik] made a lot of sense amidst our recent growth and success, said Tom McFadyen, CEO of McFadyen Digital. VIENNA, Va. (PRWEB) February 23, 2021
McFadyen Digital, a leading marketplace strategy and implementation agency, today announced that it has acquired Cerebrik, a full-service ecommerce consulting company with offices in Dallas, Texas and Bangalore, India. The strategic acquisition builds upon McFadyen’s position as the leader in ecommerce marketplace enablement.
Founded in 2015, Cerebrik offers its clientele a full-service partner who could enact digital commerce transformation. Its selection of digital transformation strategy, B2C and B2B commerce services,
Marketplace Models Find Growth Opportunities Amidst The Power Of Amazon And The Pandemic forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Press release content from PR Newswire. The AP news staff was not involved in its creation.
New Book, Marketplace Best Practices, Offers Enterprises a Guide to Launching and Optimizing Their Own Online Marketplace
January 26, 2021 GMT
VIENNA, Va., Jan. 26, 2021 /PRNewswire/ As online marketplaces continue to grow, business executives are seeking guidance on how to succeed in an increasingly competitive digital space. Marketplace Best Practices, the new book from Tom McFadyen, CEO of McFadyen Digital, provides strategy, business, and technology insight to enable retail and B2B ecommerce merchants to launch their own marketplace or improve an existing site.
ADVERTISEMENT
Platform businesses are disrupting and displacing the legacy ecommerce, retail, and distribution businesses that depend on the labor-intensive pipeline model. The platform economics of marketplaces has proven to be more scalable and profitable, and to drive higher company valuations.