Fake online reviews are making it hard to vet doctors on sites like Google and Yelp
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When it comes to digital transformation, most businesses focus on technology and new tools as they vie to keep up and find new ways to appeal to customers.
But focusing too much on the technology and tasks that come with digital transformation leaves out another vital component to successful transitions a company’s employees, who need to be able to use new technology and feel comfortable and supported in new roles.
The stakes are high, according to Kristine Dery, a research scientist with the MIT Center for Information Systems Research, who studies employee experience. Companies that invest in the right experience for their people, and make sure they are ready for the future, tend to outperform their competitors. On average they deliver 19% more growth in revenue than their competitors, and have 15% more profit. These companies are also more innovative, better at cross-selling, and deliver a significantly better customer experience, Dery said.
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Digital transformation doesn’t mean just adopting new digital technologies it requires drawing on them to create many types of business value, a continuous process with multiple initiatives underway at once. Yet launching even one successful digital initiative can be tough, especially for large, well-established companies.
To overcome that challenge, companies need to become “serial innovators,” developing the capacity to engage in multiple fast-paced experiments, according to studies from the MIT Center for Information Systems Research.
Serial innovation better positions companies to develop digital offerings, that is, revenue-generating solutions that leverage digital technologies to address customer needs, according to CISR research scientist Nils Fonstad and research affiliate Martin Mocker.
Research Study Key Takeaways: Ridesharing can reduce a passenger s risk of being a target of sexual assault by providing a more reliable and timely transportation option for traveling to a safer place. The entry of Uber into a city contributes to a 6.3% reduction in rape incidents. A 1% increase in Uber pickups in a neighborhood translates to a more than 3% decrease in the likelihood of sexual assaults.
CATONSVILLE, MD, May 24, 2021 - Contrary to portraits painted in popular media, new research involving ridesharing services shows they provide an additional level of protection for potential sexual assault victims, particularly in neighborhoods with inadequate public transportation or in circumstances that are more prone to sex crimes.
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