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With the help of online influencers, Georgia Senate candidate Jon Ossoff is using social media app TikTok as one tactic to get young voters, who were essential to President-elect Joe Biden’s November victory, to vote again.
Ossoff joined TikTok in early December, shortly before early voting began in the runoffs that will determine control of the U.S. Senate and a Public Service Commission race.
On Monday, Democratic organizers from the youth-led national group Future Coalition joined with influencers from the popular app in an effort to reach young voters.
“We want to be talked to by people who sound like us and understand what we’re going through, and TikTok is great for that. It really has empowered young people to speak on a peer-to-peer level with one another,” said Ethan Asher, director of engagement for Future Coalition.
Op-Ed: A High School Activistâs Response to The 2020 Election
User cottonbro, via Pexels
Young people have endured a lot this year. At what is supposed to be the most exciting and promising time in our lives, so much turmoil has brought everything to a screeching halt. The pandemic has upended our high school, collegiate, and professional careers, and it has forced us to alter the life plans that we prepared. We have also witnessed the cruelest acts of racism across the nation and have stepped up to fight for racial equity on social media and at socially distanced protests.Â
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