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Starwood VP of marketing: Managing customer expectations requires emotional credit The hotel group s VP of marketing, distribution and loyalty discusses the balance between solid and great customer experience and how data is helping it do both Daniel Kerzner, Starwood Managing customer expectations and the balance between solid and ‘wow’ experiences is about putting credit into a bank account, Starwood Hotel’s VP of marketing, distribution and loyalty claims. Speaking at this year’s ADMA Data Day in Sydney, the Belgium-based Daniel Kerzner said modern customer engagement was a “give and take” arrangement, where brands needed to gain “emotional credit” with their customers to drive advocacy and long-term loyalty.

New south walesDaniel kerznerStarwood daniel kerznerStarwood hotelBelgium based daniel kerznerCustomer experience managementData driven marketingபுதியது தெற்கு வேல்ஸ்ஸ்டார்வுட் ஹோட்டல்வாடிக்கையாளர் அனுபவம் மேலாண்மைதகவல்கள் இயக்கப்படுகிறது சந்தைப்படுத்தல்