Amazon extends lead as consumers favourite brand in 2020 netimperative.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from netimperative.com Daily Mail and Mail on Sunday newspapers.
Furniture World News By Pam Danziger on 12/28/2020
As 2020 draws to a close, every retailer is ready to close the books on this most disruptive of years. Ikea is quite literally closing its books. It is ending the 70-year run of its iconic catalog. The Ikea catalog will be relegated to a museum, where it becomes a nostalgic reminder of days gone by.
On the face of it, Ikea’s decision makes complete sense, as Enrique Dans explains on Forbes.com. It takes the company about a year to produce the typical 300-page catalog, which peaked at 200 million copies distributed through its stores and in the mail in 50 markets, 69 different versions and 32 languages.
Marketers show more compassion in response to pandemic warc.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from warc.com Daily Mail and Mail on Sunday newspapers.