Marketing automation through campaign tracking and performance analysis.
How do companies use CDPs?
Automation of data management (integration, validation and cleaning).
Identification and classification of all customer attributes and behaviour across systems – both online and offline.
Definition of persistent customer profiles and management for future use.
Analysis of lifetime customer journeys.
Analysis of customer behaviour to improve segmentation (that is, pricing or marketing campaigns).
Analysis of customer purchasing history and other behaviour to inform eCommerce or content recommendations.
Predictive analysis for modelling customer behaviour (that is, segmentation based on most likely to buy, or most likely to churn).
Export of segmented customer lists for campaign execution or business intelligence.
Smart Cities to Become Mainstream Raimundo Rodulfo, P.e. - Director of Information Technology / Chief Innovation Officer, City of Coral Gables, Florida.
Not too long ago, the concept of smart cities was a little blurry and mysterious, with dozens of different definitions and interpretations but very little literature, case studies or actionable frameworks that could provide a clear roadmap for those intrigued by the vision but concerned by its applicability and feasibility. Today, there is a consensus on the urgent need for municipalities and regions to become smarter and more efficient in the way they manage resources, provide services to their constituents, solve urban problems, and plan for the near and long-term future.
Press release content from Business Wire. The AP news staff was not involved in its creation.
Fifth Third Bank Partners with Alation to Access Governed Data Across the Enterprise
February 9, 2021 GMT
REDWOOD CITY, Calif. (BUSINESS WIRE) Feb 9, 2021
Alation Inc., the leader in enterprise data intelligence solutions, today announced that Fifth Third Bank selected Alation as its platform to share data across the organization. The platform will enable teams across the bank to use data to drive innovation that delivers superior customer engagements and outcomes.
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Using Alation, Fifth Third created a single source where data is cataloged, tagged, governed, and shared – creating efficiencies and improving speed and security. Data scientists, analysts, and engineers can find data and context on that data in one central place.
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MILFORD, Conn., Feb. 4, 2021 /PRNewswire/ Customer Data Platforms (CDPs) are increasingly embedded inside of larger systems, according to the CDP Institute s latest Industry Update report. The semi-annual report found that ten of the 13 vendors entering the industry in the second half of 2020 provide campaign management or message delivery services in addition to the core CDP function of creating unified customer profiles. Such firms now account for 70% of the 133 CDP vendors identified in the report and 71% of industry employment.
Despite this trend, there is also strong demand for CDPs that provide only data management and analytics. Such firms actually grew the fastest of all CDPs types during the report period.
Press release content from Business Wire. The AP news staff was not involved in its creation.
MSS Speeds Up Item Data Setup Using Leading Product Syndication Solution
February 3, 2021 GMT
DALLAS (BUSINESS WIRE) Feb 3, 2021
Military Sales & Service Co. (MSS) is teaming up with Stibo Systems to get its customers’ product data to the Army and Air Force Exchange Service (AAFES) faster, thereby aiming to increase sales and improve customer service. MSS is the largest exchange-only broker for AAFES. In this role they ensure that Army and Air Force personnel can shop products on shopmyexchange.com and all global Army and Air Force bases. “We want these products to be set up at AAFES for our customers as quickly as possible. The faster a product is set up, the faster it reaches the shelf or website, and the more revenue this generates for the Exchange and our clients,” says Rex Burks, Vice President of Information Systems at MSS. MSS works with customers on multiple continents.