Microsoft backs Australian plan to make Google pay for accesswdun.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from accesswdun.com Daily Mail and Mail on Sunday newspapers.
Is Microsoft’s Bing about to get an overhaul thanks to Australia’s Google Search spat?
Microsoft swoops in to tempt Aussie online ad market
Brad Smith (Microsoft) Credit: Microsoft
Microsoft president Brad Smith has said the company wants to ramp up investment into its Bing search offering to make it “comparable” to its competitors.
While Smith made no mention of Google specifically, it is clear that Microsoft is positioning itself to swoop in and pick up local search-related ad dollars should Google go ahead with its threat to cut off Australian users to its search engine if the government makes good on its own threat to pass and enforce the proposed rules.
Microsoft Supports Australian Government Proposal Addressing News Media and Digital Platforms microsoft.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from microsoft.com Daily Mail and Mail on Sunday newspapers.
Regulator found a power imbalance between media and Google and Facebook
Australian government wants to pass a new law to force big tech to pay for news
Google has threatened to leave the Australian market if the code goes ahead
Facebook said it may be forced to stop Australians from seeing news content
Microsoft says it would never threaten to leave and has supported the code
Microsoft vs Google down under: Taking opposite sides in paying for news wraltechwire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wraltechwire.com Daily Mail and Mail on Sunday newspapers.