For the first time in decades, vaccines are having a moment. Will it last? People await polio vaccine outside a stadium in Evansville, Ind., in August 1959.
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Rupali Limaye got her first dose of Covid-19 vaccine a couple of weeks ago. “I bawled,” she admitted without the slightest hint of embarrassment.
It so happens that Limaye is a staunch proponent of vaccination; she works at the International Vaccine Access Center at Johns Hopkins University. But her reaction is not uncommon. Talk to anyone working in or volunteering at Covid vaccination clinics, and you’ll hear tales about the joy, the relief, the shedding of the cloak of dread that has weighed people down during our difficult period of pandemic isolation.
Anti-vaxxers often target specific ethic groups or communities for recruitment and messaging.
For example, lawyer and bioethicist Barbara Pfeffer Billauer of the Institute of World Politics in Washington, D.C., says such groups previously mobilized insular communities of Somalis and ultraorthodox Jews to oppose measles vaccines. Their basic message is: The disease is not dangerous, be it COVID or measles; the vaccine is dangerous; and big pharma/government is out to dupe you, she said.
To add wattage to their emotionally charged messages, anti-vaxxers like Del Bigtree of the Informed Consent Action Network reopen old wounds. I would maybe tell you to go and look at the Tuskegee experiment and ask yourself, Are they lining up for another Tuskegee using African American citizens? said Bigtree in a June 21 video posted to Facebook and YouTube.
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People opposed to getting the vaccine may not identify as anti-vaxxers. In fact, they may have fears or beliefs that can be changed through emotional messaging.