Wedding and Anniversary Gift Market Unidentified Segments - The Biggest Opportunity Of 2021
iCrowd Newswire
04 Aug 2021, 19:19 GMT+10
Wedding and anniversary gifts are the gifts that are given to the couple during a wedding ceremony or are given by couples to each other. These are generally fueled by traditional values and social norms, wedding and anniversary gifts have special meaning and place in an individual’s life, and people spend a significant amount of time and money in procuring them. The growing population of millennials approaching the age of marriage and rising fashion consciousness among them is expected to supplement the demand for wedding and anniversary gifts. The Asia Pacific, with over 600 million millennial population, accounts for the largest number of young population which in turn provides a lucrative opportunity for wedding and anniversary gift manufacturers.
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To start, there will be a quarterly slate of original movies, with plans for podcasts, scripted series, and more in the future. Toni Judkins, SVP Programming Development, Crown Media, is spearheading the initiative with the flagship brandâs team at Hallmark.
âWe are so proud to announce
Mahogany, a programming brand extension that allows us to unite our audience around Hallmarkâs universal values, while leaning into the distinct voice of the beloved card line,â Crown Media President & CEO, Wonya Lucas, said in a statement. âThis launch marks a pivotal moment in our evolution as we continue to bring the Hallmark brand to life in new ways. In addition, itâs a huge step forward in our mission to deliver more diverse, inclusive content representing various cultures and perspectives that resonates with our current audience and at