April 01 2021
The photo of Prince by Lynn Goldsmith (L) and the Andy Warhol depiction (R), as shown in court documents
Unilever is top EUTM
filer in Netherlands
Consumer goods company Unilever – which until November 2020
had its headquarters in both the Netherlands and the UK – topped the list of
most active EUTM filers in the Netherlands in 2020 by filing 68 applications.
Unilever was also the second biggest Netherlands-based filer
from 2015 to 2020 with 392 applications.
Michel Rorai, Unilever’s lead IP counsel, says the company’s
trademark activity in 2020 mainly centred on updated brand logos, extra classes
to protect extensions of existing brands, and some sub-brand launches.
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