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In just a few days in April, nearly a million people watched a YouTube video in which a young woman with a pink-lipsticked mouth consumed a series of ice-creams. They couldnât see her eyes, just her mouth as she sucked and slurped her way through each of the crinkly-wrappered confections before her.
The star of the show, a 20-something South Korean woman called âJane ASMRâ, has more than 13 million subscribers on YouTube and earns thousands of dollars a day through advertising thanks to one of the internetâs strangest phenomena: people posting videos of themselves whispering, eating noisily or tapping binaural microphones in order to induce a pleasurable physical sensation â an Autonomous Sensory Meridian Response (or ASMR) â in the people watching them. Some fans talk of âbrain-gasmsâ, others of an intense feeling of relaxation that sends them off to sleep.
The wee societal health crisis we had for the last 14 months or so may have forcibly slowed many arts organizations down, in some unfortunate cases killing them off outright. But SF Indiefest has only sped up, the many film/video showcases under its umbrella not just going forward as usual (albeit in online form), but adding additional events, plus one brand-new festival (the just-finished Livable Planet).
This weekend brings yet more where all that came from in the form of
, a second edition of this adjunct to Another Hole in the Head, Indiefest’s usual place for genre-oriented content.
Last year’s first Warped Dimension was billed as the first-ever film festival presented entirely on the Zoom, meaning it was streamed live (rather than its content being available throughout a longer window of time). This three-day sophomore session offers independent horror, sci-fi, fantasy, action-adventure, thrillers, comedy, animation, experimental, music video and documentary titles,
The Chinese zodiac has it wrong 2021 isn t the year of the bull, it s the year of the lizard, and a very specific one at that. Dive into the history of animated Godzillas both big and small! ― The Chinese zodiac has it wrong 2021 isn t the year of the bull, it s the year of the lizard, and a very specific one at that. This lizard stands 355 feet tall, weighs 90,000 tons, has atomic breath, and answer. column
The original ASMR-themed television anime
180-Byō de Kimi no Mimi o Shiwase ni Dekiru ka? (Can I Make Your Ears Happy in 180 Seconds?) will premiere in October.
ASMR or Autonomous Sensory Meridian Response is the nerve-tingling or relaxing sensation one gets in response to stimuli such as certain sounds or sights. As the title indicates, the short anime will let viewers experience various forms of ASMR in 180 seconds. In the story, the heroine challenges her classmates to share in her hobby of recording ASMR works.
This anime is the first full series that
In her regular column for Mumbrella, VMLY&R chief strategy officer Alison Tilling explores emotion s inexplicable.
April 29, 2021 10:41
by ALISON TILLING
One of marketing’s biggest myths is that we love emotion.
When was the last time an ad made you feel something, rather than showing you mediated feelings? And if you have been lucky enough to feel something, when was the last time that something wasn’t a glossy take on ‘inspiration’ or ‘self belief’? When did you last shudder or wince or gasp or jump or really belly laugh at an ad? Of course there is marketing out there that does this, but there’s plenty of unrealised value in the visceral.