It’s an intimate matter: Women now have an array of menstrual, femcare products to choose from
Stepping away from stigmas to meet the needs of women are an array of femtech-monikered products that go beyond the pink.
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The dynamics of menstrual management and femcare are up, courtesy the eager urban spenders and dynamic innovators. (Representational Photo)
An upmarket, femtech squad of sorts has made its debut with Indian women taking control of their intimate hygiene, personal wellness, and health solutions. Strengthening the narrative is a desi collective, not really blushing all the way to the bank, while bringing out compact, ingenious, cyclical solutions for every fair, tacit need. From menopause cookies, UTI and PCOS drinks, thyroid control tea, herbal cramp relief patches, intimate washes, grooming products for down under, to coloured biodegradable pads, a boom has happened. The dynamics of menstrual management and femcare are up, courte
Striking a work life balance, self-care: Women bosses share their top priorities
Ridhi Mehra, (from left) Khusboo Jain,Vaishali Banerjee, and Shivani Poddar talk about what they plan to focus on this year.
Synopsis
These leaders also share advice for women in the workforce.
Top women bosses share what’s on their priority list, and what they wish other women would focus on too.
Vaishali Banerjee, Managing Director - India, Platinum Guild International
What I’m focusing on today: “Prioritising ‘well-being’ and building resilience. The uncertainty that followed Covid-19 has had a severe impact not only on our mental and physical well-being but also on those around us. Hence, we must spare some time to prioritise
Why feminine hygiene start-ups find traditional brick-and-mortar distribution unviable
The Rs 5,000-odd crore feminine hygiene market (dominated by P&G and Johnson & Johnson with over 90 per cent market share), has witnessed the entry of a host of new-age brands in the past few years
Ajita Shashidhar | March 6, 2021 | Updated 10:01 IST
Stigma around menstruation in India has made shopping for sanitary products an unpleasant experience, especially in traditional stores
Every time a woman buys a pack of sanitary napkins at her neighbourhood grocery store, it is the man behind the counter who is more uncomfortable than the woman herself. The usually friendly salesman tries his best not to have an eye contact with the woman across the counter, hurriedly wraps the packet in an opaque black cover and hands it over to her.