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Press release content from Business Wire. The AP news staff was not involved in its creation. Mirchi launches its operations in The Bay Area, California July 4, 2021 GMT SAN FRANCISCO (BUSINESS WIRE) Jul 4, 2021 Mirchi, India’s no.1 city-centric music and entertainment company, fortifies its presence in USA, commencing its operations in The Bay Area, California. In line with its vision to expand its global footprint and cater to the South Asian diaspora across markets, Mirchi aims to introduce its Radio, Digital and LIVE Events solutions to the city. With South Asians accounting for almost half a million of the total population in the Bay Area, there is a significant demand for Hindi music and Bollywood content. Catering to the needs of this vast pool of consumers, Mirchi will be bringing the best of Bollywood content along with local updates relevant to the target audience. Mirchi will bring popular and exclusive content like the ‘Mirchi Top 20 Countdown’, ‘Club Mirchi

United statesNew jerseyManoj mathanKareena kapoor khanPooja bhattMirchi murgaMahesh bhattPurani jeanAarzoo dhupparPrashant pandayHead of internationalClub mirchiBay areaSouth asianSouth asiansMirchi top