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Human Rights Campaign has also recently started a partnership with Showtime called “Queer to Stay,” which gives grants to small LGBTQ-owned and serving businesses who have been particularly impacted by the pandemic. But along with supporting local LGBTQ brands, there’s something to be said about how corporations should continue to show their support for the community. “True corporate allies don’t market to our community, they join our movement and incorporate LGBTQ people and issues 365 days a year,” says Rich Ferraro, Chief Communications Officer at GLAAD. “Corporate allyship must continue through the inclusion of LGBTQ people in ads and public brand communications, and by leveraging a brand’s reach and power to pass pro-LGBTQ legislation like the Equality Act.”

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