When Facebook Inc reports first quarter earnings on Wednesday, investors will be preoccupied with how a new pop-up privacy notification on Apple s iPhones will affect the second quarter. A full-screen notification will begin to appear on iPhone apps on Monday that will ask users if they consent to being tracked across apps and websites owned by other companies” for advertising purposes. Facebook faces up to a 7 per cent decline in second quarter revenue if 80 per cent of its users block the company from tracking them on iPhones, said mobile ad analyst Eric Seufert. That amounts to nearly $2 billion based on Facebook s fourth quarter earnings.
FILE PHOTO: People are silhouetted as they pose with laptops in front of a screen projected with a Facebook logo, in this picture illustration taken in Zenica October 29, 2014. REUTERS/Dado Ruvic
(Reuters) - When Facebook Inc reports first quarter earnings on Wednesday, investors will be preoccupied with how a new pop-up privacy notification on Apple s iPhones will affect the second quarter.
A full-screen notification will begin to appear on iPhone apps on Monday that will ask users if they consent to being tracked across apps and websites owned by other companies” for advertising purposes.
Facebook faces up to a 7% decline in second quarter revenue if 80% of its users block the company from tracking them on iPhones, said mobile ad analyst Eric Seufert. That amounts to nearly $2 billion based on Facebook s fourth quarter earnings.
Apple iPhone privacy update seen hurting Facebook revenue in second-quarter mvariety.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mvariety.com Daily Mail and Mail on Sunday newspapers.
As lawyers for both sides offered their
closing statements in the trial of Derek Chauvin on Monday, a thousand miles away, executives at Facebook were preparing for the verdict to drop.
Seeking to avoid incidents like the one last summer in which 17-year-old Kyle Rittenhouse
the social media company said it would take actions aimed at “preventing online content from being linked to offline harm.”
(Chauvin is the former Minneapolis police officer found guilty Tuesday of the second-degree murder of George Floyd
last May; the Kenosha shootings took place in August 2020 after a local militia group
called on armed civilians to defend the city amid protests against the police shooting of another Black man, Jacob Blake.)