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Page 2 - தலைமை நிர்வாகி பீட்டர் நிடேகுவ News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Inside Safaricom plan to take on tech giants with super app

THE STANDARD By Frankline Sunday | April 6th 2021 at 00:00:00 GMT +0300 M-Pesa agent in a shop along Nairobi s Koinange Street Telecommunications service provider Safaricom is transforming M-Pesa into a global fintech in a move that will further launch the firm into the lucrative data analytics market. The market is currently dominated by the likes of Google, Facebook, Amazon and Alibaba.   This comes exactly a year after Safaricom and Vodacom announced the establishment of a joint venture to oversee the expansion of M-Pesa past the current 28 million user base and into international markets.   While signing the deal, the two firms said the partnership gives M-Pesa autonomy as a brand to pivot into an intelligent, cloud-based platform. 

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