Lexus Canada Teases New Concept Vehicle
Photo: Lexus
Lexus has big plans on the horizon for 2021 but the automaker isn’t giving them away just yet. In a press release, Lexus Canada teased an unnamed new concept car, which is meant to be an emblem of the brand’s new direction.
Lexus LF-30 Electrified Concept, Revealed in 2020
Photo: Lexus
According to Lexus International President, Chief Branding Officer Koji Sato, “Lexus will take a new step forward in aiming to make the diversified lifestyles of our customers more rewarding.” That seems to suggest that the automaker intends to release a wider variety of models in the coming future, likely expanding the lineup beyond gas-powered sedans and SUVs. Of course, Lexus probably won’t hedge its bets on heavy-duty trucks or performance coupes, but it would be nice to the brand introduce something above the LX, a rugged variant like the Lexus GX Overland Concept, or electrified versions of models in its current lineup.
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