Confronting COVID ad’s message has been misinterpreted
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Health and advertising experts have criticised government ad campaigns that promote COVID-19 vaccination, and Deputy Prime Minister Barnaby Joyce also said an ad showing a woman struggling to breathe was a misfire.
The federal government has rolled out two new coronavirus ad campaigns: one titled Arm Yourself, showing a variety of arms with band aids to promote the vaccination program, and another which is targeted at people in Sydney that shows a woman gasping for breath in a hospital bed.
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