This morning, American and JetBlue are rolling out round two of their Northeast Alliance partnership, and this round is when we start to see some of the more exciting promised changes in New York and Boston. American gave me some exclusive time with Chief Revenue Officer Vasu Raja yesterday to get a better understanding of exactly what is being announced, and how this is just part of a broader move by American (along with JetBlue) to improve its position in the industry.
As Vasu explained it, everything coming out today falls into three categories, and unsurprisingly, these are all customer-focused.