Electrification is a marathon, not a sprint, Magna CEO says
Alexa St. John
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Electrification is accelerating, but it will happen over time, said Swamy Kotagiri, CEO of Magna International. It s not a switch on, switch off type scenario, Kotagiri said during an Automotive News Congress Conversations webcast Thursday. The key lies in how do you develop a strategy that is modular and scalable? We always looked at it as a marathon, have the sustenance to stay in the race rather than try to address it as a sprint.
Kotagiri took the helm of the Canadian supply giant in January. He offered some advice for industry incumbents and new entrants as they navigate various industry trends, especially the shift toward EVs.