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ASDC, FADA, Google India tie-up for digitisation in auto industry
By IANS |
Published on
Wed, Dec 16 2020 21:12 IST |
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Transmission of benefits of past and present rate cuts by lenders is essential for the automobile sector to drive out of the slowdown, feel industry observers. (File Photo: IANS). Image Source: IANS News
New Delhi, Dec 16 : The Automotive Skills Development Council (ASDC) and the Federation of Automobile Dealers Associations (FADA) have joined hands with Google India to bridge the digital skill gap in the country s auto dealerships and build their capacity in this critical growth driver.
Industry experts believe that some customers may not wish to visit a dealership as many times as before prior to making a purchase decision, and hence, there is an urgent need for automotive retail to become virtual, lean, and flexible, said a joint statement.
FADA And ASDC Partner With Google To Train Over 1 Lakh Employees For Digital Transformation
FADA And ASDC Partner With Google To Train Over 1 Lakh Employees For Digital Transformation
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Highlights
FADA and ASDC are trying to digitalise dealerships across India.
More employees will be trained in the second phase.
Automotive Skills Development Council (ASDC) and Federation of Automobile Dealers Associations (FADA) have joined hands with Google to lead industry s Digital Transformation. The partnership is aiming to train over 1 lakh employees across 20,000 dealerships in a bid to digitalise dealerships across the country. Google India under its Grow with Google initiative will be conducting training program via a series of webinars on Digital Marketing, Hyper Local Marketing, and Full Funnel Strategy on Google India s YouTube channel and other online platforms.