| 20 January 2021
Publishing company performance metrics that it says will help shape streaming and TV ad strategies, as well as how brands approach video investments, leading AVOD provider Tubi has revealed that in 2020 it streamed 2.5 billion hours of content, a 58% increase in viewership over the past 12 months.
In The Stream: 2021 Actionable Audience Insights for Brands report, the FOX Entertainment division was said to present compelling data to support the significance of streaming as a complement to linear campaigns, coupling loyal linear audiences with younger viewers and cord cutters.
Tubi was found to have an average viewer age approximately 20 years younger than that of linear television, with nearly half of the service’s 33 million monthly active users (MAU) under the age of 35.While advertising budgets were still skewed toward linear TV, Tubi delivered in 2020 an 80% incremental audience reach to the top 25 cable networks. Findings from the report also