Klarna isn’t the first banking service to do this, but it is, arguably, the first to do it so successfully. Klarna’s marketing strategy positions the company as a friend offering a helping hand, as opposed to a corporate bank offering a loan – and it’s perfectly hooked its target audience of Millennial and Gen Z shoppers, many of whom use it on small clothing transactions.
“It doesn’t feel like a normal, serious, adult credit situation,” 24-year-old Layla tells Dazed. “It feels young and fresh with a carefree, ‘Don’t worry, just pay us back later’ attitude. The branding is really clever as it’s deceivingly innocent for something that can actually get you into debt.”
16February 2021
In 2019, Ai-Da became the world’s first AI humanoid to pick up a pencil and create art without any human input. Armed with a microchip in her eye, a robotic hand, and a groundbreaking algorithm, the robot can draw and paint from sight, and has since staged her first solo exhibition (raking in a fair amount of cash in the process).
Now, Ai-Da has been taught to “look” in a mirror and create self-portraits in her distinctive style. The hyperreal robot artist is set to exhibit a series of these self-portraits – or “selfies” – in a new show at London’s Design Museum.