How would you sum up your label in a sentence?
Freja Wesik: Gudfreja is playful and a bit childish but still serious. It represents my personal identity search, it is characterised by humor and a colorful palette, and has the objective of comfortable and relatable designs.
What’s your fashion mission?
Freja Wesik: To create a safe space for a different kind of expression within fashion. My work is for the queer community – you are welcome in this world, whoever you are. I want to give back to my community and therefore inspire people to see the potential in clothes and feel free to express themselves.
Christopher Lee GrantSelf shot on iPhone 12, Courtesy of Martine Rose
Serving as a time capsule of the weird times we’re living in, it’s also a reminder of the small, seemingly insignificant moments that unite us all, and celebrates Martine Rose’s status as a brand buoyed by its global community.
Scouted by casting director Isabel Bush and hailing from destinations as far-flung as Seoul, Tokyo, and Los Angeles, to Mexico City, Moscow, Nairobi, and beyond, a diverse mix of people from all walks of life are among the 24 households opening their doors to Rose, and by extension, us.