These ideas manifest in a subtly subversive collection made up of wear-how-you-want pieces with techy finishes and glitchy, dragged from the depths of the internet graphics littered throughout. A scroll through the label’s Instagram reveals Berghain-ready bomber jackets with wipe-clean sheens layered over skin-tight mesh tops, vinyl parachute trousers matched with clean-but-skewed blazers, and oversized hoodies, heavy-weight tees, and sweaters bearing jagged broken glass prints and abstracted computer graphics.
What’s surprising, given the label’s very clear identity and aesthetic, is Madame inc’s revelation that there’s no tangible reference point behind the collection. Instead, the designers draw inspiration direct from the streets and ABM’s diverse community.