Published July 14, 2021, 10:00 AM
Over the past year, TikTok has emerged as a game-changer in online educational content, ushering a new age of short-form learning driven by its edu creators, hashtag challenges, and partnerships. In June of 2020, TikTok Philippines launched #TikTokU, which served as the first big umbrella for educational content on the platform. In the same year, #TikTokSkwela was launched as the new umbrella campaign for instructive content. Together, these campaigns have generated billions of video views and hundreds of thousands of educational posts on TikTok.
Amazing Filipino edu creators, onboarded and cultivated by TikTok during the past year, filled the platform with interesting and relevant instructive content. By freely sharing their professional knowledge and experiences through their TikTok videos, these edu creators helped others gain new information, learn new skills, and discover creative inspiration.
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