Crafting new drinks for a new generation
The co-founders of American craft drinks brand Future/Proof, maker of Beatbox Beverages, share their journey to entrepreneurial success
Aimy Steadman and Brad Schultz and Justin Fenchel Beatbox Beverages
How did you wind up in the drinks industry?
Aimy Steadman: I met Justin in entrepreneur club during the first semester at McCombs Business School while we were pursuing our MBAs. I was a young entrepreneur trying to run an online marketing agency and was trying to grow my skills as an entrepreneur. I was also a DJ on the student radio station KVRX 91.7 FM. Justin, Jason, Dan and myself were the MBAs who always wanted to go to concerts together. Music was at the centre of our social lives and so we wanted to create a brand that was all about bringing people together with music.
By: Andy Gensler
DTLA Vans is one of four urban locales where the brand s new Channel 66 will livestream from Vans, a brand long supportive of live music, today announced Chanel 66, an ambitious new livestream content platform self-described as “community radio meets public access TV.” The channel, which can be accessed here vans.com/channel66, will feature a wide variety of live content weekdays from four urban locales: The General in Brooklyn, NY, House of Vans Chicago, Mexico City (broadcasting in Spanish), and Vans DTLA Channel 66 in Los Angeles, a reference to the brand’s 1966 founding, will feature musical performances along with DJ sets, radio shows, talks and workshops that will touch “music art, action sports and community, according to the company. Preliminary bookings include Japanese Breakfast, Channel Tres, Vic Mensa, Laura Jane Grace, Duckwrth, Rosa Pistola, Flea, Serena Isioma, Action Bronson and skater Daniel
Doja Cat
With “Streets” reaching the top 20 on this week’s Hot 100 chart, the pop star’s sophomore LP has not-so-quietly become a long-tail smash.
For the top brass at RCA Records, Doja Cat’s “Streets” had always been a highlight off of her 2019 sophomore album,
Hot Pink they just never saw it becoming a hit.
“We all love that song,” Tunji Balogun, executive vp A&R at RCA, tells
Billboard, “but we never really focused on it from the beginning of the project.”
By the time
Hot Pink was released Nov. 7, 2019, RCA had already released a remix of “Juicy” featuring Tyga and the Blink-182-sampling “Bottom Bitch.” Next came “Say So,” Doja Cat’s breakout smash that topped the Billboard Hot 100 in May, and “Like That,” featuring Gucci Mane, followed it onto the Hot 100’s top half.
Interview: Scissorfight
(this interview originally appeared as the cover feature for issue #33 of Modern Fix Magazine in 2002).
– interview by bushman
Purity is hard to come by in rock and roll.
Oh sure, many have mastered the cloning of the retro-rock formula to varying degrees of “rockin”, but it’s the elusive quality of purity in the motivations and executions that is so rare in today’s rock scene. One has to bring a flashlight and start looking in the corners where the spotlight of music “scene” rarely if ever shines. I’m talking the rural America that breeds the hunters, the drinkers, the brawlers… the rockers. People so untainted by what’s “cool” in rock and roll that it becomes an almost inbred sound, bastardizing upon itself rather than soaking up all the influences that assault and water down the popular market. Now take that environment and mix in a healthy dose (literally) of drugs and alcohol and filter it through a grad school education in Ame