Meet the Married At First Sight UK contestants
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Married At First Sight UK FIRST LOOK at explosive trailer
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Channel 4 is launching a bespoke marketing campaign to celebrate E4’s nuptials to the brand new, hotly anticipated series of Married At First Sight UK, produced by its award winning in-house creative agency 4Creative.
The new conceptual film kicks off a wider creative marketing campaign that includes social, digital, radio, out of home and influencer activity, as well as a new partnership with Bauer Media which will run across Kiss radio, Heat magazine and Heatworld. Leading into the series’ launch, wedding themed ads featuring the cast of the show will be served on Tinder and launch day sees high profile digital activity featuring a Twitter Spotlight, TikTok Top view as well as a bespoke Snap Lens on Snapchat.
We decided to investigate what really goes on behind the scenes.
by Kayleigh Dray and Marianna Manson |
Posted on
10 05 2021
If you ve watched Married at First Sight, we re sure you switched off with countless questions. How many couples are still together? Do they get paid? And, if you re brave, how do you apply to take the plunge with a person you ve never met.
Well, we ve done the research for you because it can be difficult to believe that the show is real. But Married at First Sight (hereby known as MAFS) is precisely what it says on the tin.
After meticulous analysis by a team of specialists, two strangers are thrust together to meet for the first time at the altar, matched based on things like their family values, IQ and long term ambitions (as well as more sciency stuff, like pheremones).