Warner Bros.; Disney/Pixar
The superhero sequel has been watched more in its first few days than any 2020 SVOD movie surveyed by Screen Engine, although Disney+ and Pixar s holiday offering Soul wasn t far behind.
WarnerMedia s Christmas wish to lure new HBO Max subscribers by offering up
According to a Screen Engine survey, 23 percent of those viewing
WW84 signed up for the streaming service in order to watch the superhero sequel over the Dec. 25-27 weekend. Among that group, 14 percent said they will continue to subscribe, while 9 percent are likely to cancel soon.
Pixar s
Soul was also a big Christmas draw for the fast-growing Disney+, which has amassed more than 87 million customers in its first year of operation. HBO Max, launching in May, finished the third quarter with an eligible customer base of 28.7 million.