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Nestlé to reduce packaging across breakfast cereals in the UK
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Nestlé says it’s reducing the amount of packing used in its cereals in the UK in a bid to achieve zero greenhouse gas emissions by 2050.
Nestlé Cereals has announced it is reducing the amount of packaging used across its core brands in the UK, including Cheerios, Shreddies and Shredded Wheat.
On average, Nestlé Cereals UK says its new on-shelf packs will save an estimated 618 tonnes of plastic and cardboard packaging every year, with the new boxes using between 13 percent and 15 percent less packaging than before.
In addition, the optimised packs will help Nestlé Cereals UK use fewer lorries to transport its products to stores, saving an estimated total of 115,000 road miles in the process – the equivalent of 4,400 marathons – and resulting in a reduction of 180 tonnes of CO₂ per annum.