InterMedia Group of Companies® Hires Michael Walters As Vice President Marketing & Sales
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LOS ANGELES, Dec. 18, 2020 /PRNewswire/ InterMedia Group of Companies® (InterMedia) announces the appointment of Michael Walters to the role of Vice President Marketing & Sales. He brings over 20 years of experience in media, advertising, and technology.
Michael Walters
Michael is excited to connect advertisers with InterMedia s deep bench of data scientists, sophisticated modeling and custom-client dashboard tools, proprietary media networks and performance-based media offerings, and in-house creative, production, and celebrity-brand development teams, stating: At a time when media buying is fragmented across multiple platforms, advertisers want the ability to buy and optimize across linear, OTT, and digital channels, and spin-up changes quickly to respond to market conditions. I was drawn to InterMedia because their suite of serv
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Korra appointed as creative and content partner by Mamaearth
The agency will provide strategic counsel for content creation and amplification across mediums. It will work closely with the marketing team and other agency partners to create consolidated integrated communication programmes for the brand Delhi, December 16, 2020
Korra, a digital content and media agency, has been appointed as the creative and content partner by D2C personal care brand Mamaearth.
With this win, Korra continues to strengthen its credentials as a partner of choice for creative storytelling and a digital-first agency as it expands its base across sectors.
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The fast-growing Rs 300+ crore FMCG start-up chose Gurgaon-based Korra after a competitive pitch process.Â
16th December 2020
Research by GlobalData shows Danoneâs job postings jumped in the second quarter during the Covid-19 lockdowns, rising from 536 in January to reach a high of 1,141 in May. However, this was followed by a reorganization in the third quarter, which led to reduced positions at the French dairy and water giant.
Ajay Thalluri, Business Fundamental Analyst at GlobalData, said: âDanone adapted to the Covid-19 market environment as job postings resonated with a change in consumer habits, rationalization of product portfolio and channel dynamics.GlobalDataâs Job Analytics database found that the companyâs hiring has been inclined towards the packaging and digitalization space, in line with its areas of focus going forward.â
Roush Fenway Racing has announced that Castrol, who joined the team prior to the 2020 season, has expanded its partnership with Jack Roush’s championship organization in2021 and beyond. In addition to serving as the team’s official oil partner, Castrol will serve as a primary on both Ryan Newman and Chris Buescher’s Cup Series entries in select events.
“We are very pleased to have Castrol expand their program with Roush Fenway,” said NASCAR Hall-of-Fame owner Jack Roush. “Castrol is one of the most recognized brands in the world and has been synonymous with high engine performance for decades. We consider it a distinct advantage to utilize their products in our Fords on the race track and look forward to growing the program off the track as well.”