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Ageism is something that’s likely to affect everybody as they grow older and it should be treated as seriously as other “isms”, such as racism and sexism.
That was the main takeaway from a recent “Solutions to Combat Ageism” webinar, organised in New York by the Global Coalition on Ageing, which aims to educate and drive change to improve older people’s health, productivity and social engagement.
Panellists noted that governments, local authorities – and seniors themselves – must take steps to change public attitudes and stop this form of discrimination.
Older people can help to effect a cultural change, speakers said. Self-directed ageism, in which older people believe the stereotypes of growing old that they are bombarded with and thus develop a negative perception of ageing themselves, is part of the problem.
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Gray Television acquire 17 of Meredith’s TV stations; Twitter acquire Scrolls as part of their move into newsletters; IPG Mediabrands partner with Vice Media Group; and TikTok begin trialling an in-app ecommerce tool.
Gray Television have inked a deal to buy 17 of Meredith Corporation’s TV stations for USD $2.7bn (£1.9bn). The move will increase Atlanta, Georgia-based Gray’s holdings to 101 outlets across 113 US markets, bringing the firm’s national reach to 36% of all US households.
Gray have sought to acquire more TV stations over the past years, having reached a deal earlier this month to acquire 7 TV stations from Byron Allen Media. The company have also emphasised their interest in production by investing in fellow Atlanta firm Swirl Films, as well as in their existing Tupelo Honey unit.
Boom time for digital media businesses
Publishers are reevaluating their magazine strategies
Cheat Sheet: The IAB’s podcast revenue report
The Washington Post’s new editor, Twitter’s tip jar tip-off, Apple’s sudden ad exec ouster and more
Boom time for digital media businesses
After the media companies’ businesses bounced back in the fourth quarter of 2020, some industry executives wondered whether the rebound would carry on into 2021 or whether there would be a slump in the first quarter. Based on the latest quarterly earnings reports released by major publicly traded publishers, tech platforms and TV network owners, both circumstances seem to be true and signal a continued return to business as usual for better or worse, depending on the state of a company’s digital business.
Mediabrands and Vice Media Group ink global creative partnership
Deal will bring global production content capabilities and original entertainment properties to Mediabrands six-month-old content studio.
by Campaign Asia-Pacific Staff
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