Share
It’s the visionaries behind headline events, openings – and even slogans – who keep us coming back time again. Here are three great reasons to get moving around Australia and New Zealand.
Move over MoMA, GoCA is here
Australia’s vast Central Desert (measuring 283,000 square kilometres) might be small on population but it’s large on talent. Home to about 4300 full-time residents, it takes in some of Australia’s most notable Indigenous art communities, including Papunya, Lajamanu, Utopia, Ernabella, Hermannsburg, Yuendumu and Kintore. The best art out of the region is breathtaking, and sought after by collectors around the world.
The man selling NZ to the world: Tourism NZ boss Rene de Monchy
6 May, 2021 05:00 PM
9 minutes to read
Rene de Monchy, the new chief executive of Tourism NZ. Photo / Michael Craig
Aviation, tourism and energy writer for the NZ Heraldgrant.bradley@nzherald.co.nz@gbradleynz
At least New Zealand s top tourism marketer knew where he was starting from when he took the job: pretty much zero. New Tourism NZ boss Rene de Monchy is at the forefront of the drive to sell a redesigned and rebuilt industry that was once New Zealand s biggest export earner and a major employer. But with many businesses wiped out by Covid-19, it s estimated that four out of every 10 tourism jobs have been lost.
The UK needs a rebrand – an expert explains how
The UK needs a rebrand – an expert explains how
As the UK prepares for economic recovery from COVID and makes the best of Brexit, it is striking that there has been no talk of investing in the national brand. A post-Brexit “global Britain” will need more than rhetoric – and something more sophisticated than the nine-year-old GREAT Britain promotional campaign – to sell its products and services, develop new strategic alliances, retain its soft power, and make the nation an attractive destination.
UK governments have tended not to engage in serious branding activities. They have preferred to focus on slogans and logo-heavy campaigns that draw heavily on marketing tools such as advertising (the regular VisitBritain tourism campaigns), PR (Tony Blair’s so-called “Cool Britannia” party in the 1990s), and exhibitions (Food is GREAT at China’s 2020 International Import Expo).