linkedin Dentsu International has announced the launch of its global commerce unit Total Commerce in India. The unit was rolled out in Latin America and ANZ in July 2020. This unit will look to cover every aspect of e-commerce, last-mile delivery as well as retail radius communication. The team at Total Commerce consists of Nihal Nambiar (AVP - strategic solutions, iProspect) for performance media; Krutika Shroff (senior UX lead, Fractal Ink Linked by Isobar) and Richa Gupta (senior UX lead, Fractal Ink Linked by Isobar) for design and experience; Aniket Khare (VP - business development, Merkle Sokrati) for data and analytics; Deepak Kumar (director, Hyperspace) for retail design and experience and Provit Chemmani (group tech – Ecommencify, WATConsult) for holistic e-comm design and delivery.
He was the chief creative officer.
08 Jan, 2021 - 02:01 PM IST | By indiantelevision.com Team
NEW DELHI: Dentsu India chief creative officer Soumitra Karnik has moved on from the agency, six months after taking on the new role.
Karnik was leading the agency’s creative output nationally and was responsible for maintaining client-agency relationships for the agency across its offices in Bangalore, Mumbai, Chennai and Kochi. He was handed the additional responsibility of dentsu India CCO in July 2020.
Karnik has been associated with the network since 2012, and was previously the chief creative officer at Dentsu Impact and mcgarrybowen India. He has worked with leading creative agencies like JWT, Lowe and Percept in the past.
Fresh innings IPL 2020 which saw 150 new brands advertising changed the pitch, signalling a bounceback.
Fresh innings IPL 2020 which saw 150 new brands advertising changed the pitch, signalling a bounceback.×
Agencies are optimistic that ad volumes and spend will rebound
As annus horribilis 2020 a year when media and advertising got ravaged comes to a close, a few trends will remain irreversible as the industry looks ahead with optimism in the new year.
Digital will continue to dominate; new categories such as edtech, online gaming and wellness products have emerged this year as top advertisers. Lastly, the pandemic has tilted consumers towards e-commerce and digital payments more than any blandishments by the government or retailers.
Some prominent names moved on to explore newer domains.
24 Dec, 2020 - 08:32 AM IST | By Mansi Sharma
NEW DELHI: Change is the only constant, and 2020 was a year of change. Big ones.On personal and professional fronts, both. Folkspicked up new skills, explored previously untried things, made self-discoveries. The trend reflected in the way people moved across industries, looking for fresh challenges and opportunities – looking for change. The marketing and advertising industry was also no stranger to this. There were a number of movements within agencies, some also chose alternate industries to grow, and many others were promoted to new roles. Here is