Amit Wadhwa Named CEO at Realigned Dentsu Creative India brandinginasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brandinginasia.com Daily Mail and Mail on Sunday newspapers.
– Loong, Beijing : Tencent Foundation’s China Organ Donation ‘A Team of One’
– McCann Worldgroup, Tel Aviv: IKEA ‘ThisAbles’.
Adds Brett: “All the work we saw was really inspiring but I think the piece that really stood out to me was ‘The Restaurant of Mistaken Orders’ by TBWA\Hakuhodo. It had such a beautiful humanity to it, taking a topic normally kept behind closed doors and making it accessible with thoughtfulness, care and positivity.”
Regarding IKEA’s ‘ThisAbles’ by McCann Worldgroup, Tel Aviv, Hamidi adds: “I like how it took 3D printing technology, something that we’ve all come to think of as a bit of a gimmick, and used it in a meaningful way to make a difference.”
February 2 2021, 9:36 am | BY Kim Shaw | No Comments
2021 has started positively for Dentsu One Manila with the rebranded agency winning two big businesses this January. The agency has picked up the number one powdered milk brand, Nestle Bear Brand Fortified and Bear Brand Adult Plus, and Sun Life, the leading life insurance company in the Philippines.
Nestle Bear Brand pitched the digital business for their fortified and adult milk variants last December. The agency captured a very relevant Filipino insight that pushed the main benefit of “tibay”(strength) to a whole new level, that can work for both variants.
“Dentsu One Manila truly understood our consumers with their grounded and authentic insight. We hope that with their support, we would be able to deepen our connection with Filipino families.” Says, Kristine Goco, the Bear Brand’s Marketing Manager.
2. That you don’t need an office to do business. You could work from anywhere as long as you have ideas, a computer and wifi. 3. That you don’t need to travel for a business meeting. You don’t need to wake up at an unearthly 3:30 am to catch a flight, in order to attend a meeting in a different city. 4. That you don’t have to wait until retirement in order to have hot, steaming lunches with your family, every single day of the week. 5. That you can never be too old to learn. That you can study together with students in Italy, Japan and UK and submit assignments with the nervous energy of a 10th grader and get a degree in digital marketing in the midst of a global pandemic.