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Amid disruptions, TRAI suspends new norms for commercial text messages for one week

Amid disruptions, TRAI suspends new norms for commercial text messages for one week The norms that pertain to content template checks and balances for text messages came into effect on Monday. Airtel, Vodafone Idea submit details of segmented offers to TRAI Airtel, Vodafone Idea submit details of segmented offers to TRAI Telecom regulator TRAI on Tuesday suspended the newly-implemented norms for commercial text messages for one week, following major disruptions in SMS and OTP deliveries for banking, payment, and other transactions. The norms that pertain to content template checks and balances for text messages came into effect on Monday. Its temporary suspension now would give commercial entities, sending out messages and OTPs to customers, a reprieve and more time to comply with the stipulated requirements.

Banking and payments services disrupted due to new SMS rules

Banking and payments services disrupted due to new SMS rules March 9, 2021 Banking and payment services across the country were disrupted from Monday onward as telecom companies began to “scrub” SMS messages that were not registered with a blockchain system maintained by telcos. The new system which went live on Sunday midnight, was designed to block fraudulent SMS messages but in the interim has interrupted regular financial services. From Sunday onward, telcos started enforcing the Telecom Telecom Commercial Communications Customer Preference Regulations, as  required by the Telecom Regulatory Authority of India (TRAI), even though many merchants and payments companies didn’t register their SMS formats in time. This led to to one-time-passwords (OTPs) and other important transactional messages getting blocked from delivery.

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